Saw this article on adweek website. I have very rarely seen an advertisement focusing on real issues with such impact. This video makes a point very effectively.
Click here to read the article.
Click here to see the video.
With the increasing number of sexual crimes being committed in the country, I am both alarmed and disturbed. What has changed that has marked such an increasing rate of violence against women. Violence seems to be the only answer our men have, whether it is the comfort of their own homes or workplace. What I believe is that men in general think that sexual subjugation will give them a semblance of control that they are fast losing in the ever-changing “equal” world that they live in.
Most of the people that we work along with are not sexual predators, they are not even close to being violent people, but why has this streak of violence surfaced in the recent times. I believe as the female population all over the world is busting myths, taking over the so-called male bastions, it is making the other half of our population insecure. places which they considered sanctimonious, jokes which they considered were their birthright are now being questioned. What they fail to understand is how this “physically frail” and the “intellectually incompetent group” has been able to take a place in society that is rightfully theirs. This anger has to manifest itself somewhere, whether it is at home or outside. Men are born with the perception that they are superior beings and if a woman is doing something, it is because they allow her to be the person she aspires to be.
It is disturbing to see that the so-called sophisticated and educated population of our cities also follow this kind of the thought process. The behaviour pattern changes with the kind of company they keep. A lot of men keep their sentiments to themselves and others protest vehemently complaining and getting agitated if a woman around them is gaining some control over her life.
Is it so difficult for people to accept that women in general can have aspirations that go beyond the boundaries created by men in their lives and that they as human beings have a right to be free to think and live as they choose?